Label is a collaboration between designers Shawna Robinson and Natalie Sydoruk. Robinson is a freelance wardrobe stylist & aspiring artist while Sydoruk is a fashion design graduate from Ryerson & a model. Together, they dreamed of designing comfortable, sustainable and wearable clothes and Label became just that: an “au naturel” clothing brand dedicated to creating clothing ethically. Whenever possible, organic, renewable or reclaimed fibers are used. Label’s garments are even produced on Canadian soil in Toronto, “with t-shirt designs printed by hand”.
Their s/s 2012 collection was like looking at the ultimate eco-conscious hipster wardrobe. It was composed of neutral tones like whites, grays, soft pinks, lavender and teal. The garments contoured the body flowingly making every outfit seem extremely comfortable and light. The collection was Bohemian-inspired (models sported their hair loose on their shoulders) and nature-themed. Tree branches bordered the studio runway and once models were done strutting, they directed themselves to flat gray stones where they showcased their outfits. Among the outfits were a light pink drawstring dress with cut-out shoulders, a sheer maxi black dress and a black and silky drawstring shorts jumpsuit. The outfits were paired with organic-inspired necklaces, wooden cuffs and geometric blocks. Every single piece was elegant, feminine and absolutely daytime wearable. Plus, what’s not to like about designers who keep mother nature in mind and who have an impeccable taste in music? When the song New Theory by Washed Out came on, Label and I became instant best friends.
– Claire MiglionicoPhoto source: http://seenolabel.com/