Designer Dimanche: Label

Label is a collaboration between designers Shawna Robinson and Natalie Sydoruk. Robinson is a freelance wardrobe stylist & aspiring artist while Sydoruk is a fashion design graduate from Ryerson & a model. Together, they dreamed of designing comfortable, sustainable and wearable clothes and Label became just that: an “au naturel” clothing brand dedicated to creating clothing ethically. Whenever possible, organic, renewable or reclaimed fibers are used. Label’s garments are even produced on Canadian soil in Toronto, “with t-shirt designs printed by hand”.

Their s/s 2012 collection was like looking at the ultimate eco-conscious hipster wardrobe. It was composed of neutral tones like whites, grays, soft pinks, lavender and teal. The garments contoured the body flowingly making every outfit seem extremely comfortable and light. The collection was Bohemian-inspired (models sported their hair loose on their shoulders) and nature-themed. Tree branches bordered the studio runway and once models were done strutting, they directed themselves to flat gray stones where they showcased their outfits. Among the outfits were a light pink drawstring dress with cut-out shoulders, a sheer maxi black dress and a black and silky drawstring shorts jumpsuit.  The outfits were paired with organic-inspired necklaces, wooden cuffs and geometric blocks. Every single piece was elegant, feminine and absolutely daytime wearable.  Plus, what’s not to like about designers who keep mother nature in mind  and who have an impeccable taste in music? When the song New Theory by Washed Out came on, Label and I became instant best friends.

– Claire Miglionico

Photo source: http://seenolabel.com/

Designer Dimanche: Adrian Wu

Toronto-based fashion designer Adrian Wu

Adrian Wu was recently voted by iVillage.ca as one of the ten Canadian designers to watch for in 2012. His spring/summer 2012 collection created buzz like no other. Wu is unpredictable, daring and created one of the most peculiarly fascinating collection at fashion week.  Wu’s collection called “Creatures of the Photons” is said to have been inspired by the ambitious topic of quantom physics, and apparently, the models represented “evolution” of some sort.

"My theme was quantum physics, but at the same time, it was this conceptual idea of taking the modern silhouette and modernizing it, the whole idea of Parisian dress making,” he revealed backstage during an interview conducted by Daniela Codreanu.

"Creatures of the Photons" - Adrian Wu S/S 2012 at LGFW

At age 18, Wu taught himself how to sew and then shortly after, he started his own design company. He already has seven collections under his belt at now age 21. According to oy. & co – Wu’s marketing agency – “Wu is known for his layering in fabric and eccentric pieces such as French Couture styled gowns with focus on authentic 18th Century siecle des Lumieres craftmanship, fabrics and silhouettes.”

The runway was covered in what looked like circle-shape place mats of assorting colours and a live string quartet positioned at the centre of the runway accompanied slow-strutting models (due to their towering platforms). 
Wu told us he used the colours blue, green, and red for his dresses: “It was inspired by the orbs that circle the electron,” he said.

A male model opened the show in white platforms and a lace white shift dress. The show continued with a mix of male and female models wearing swelled up haute couture dresses. Few dresses were made for everyday wear, only perhaps Lady Gaga would give it a go at this point in time. Most models wore head pieces that looked like orbiting wires covering the front of their face like veils. Their mysterious significance was revealed by Wu after the show: “They were actually representation of black holes,” he said.

The three-dimensional aspect of each dress was a pure delight to look at as each were overwhelmingly covered in fabric, fabric and more fabric. A favourite of mine was the gorgeous blood-red ball gown with protruding baby-blue balls coming out the front at waist height. Such a bizarre of a design but what a beautifully crafted dress. See for yourself, and let yourself be mesmorized by Adrian Wu’s designs and the amount of time he must be putting into such amazing creations.


Please watch Adrian Wu's Fashion TV profile. It's amazing and gives you a great insight into the kind of designer Wu is. He considers himself more of an artist than a designer, talks about his boredom of life and how he defies social dress conventions: "Why can't men wear dresses?," he says. Wu is pure genius. 

– Claire Miglionico with interviews by Daniela Codreanu

Click on the photos for direct sources. Thank you.